Advertising Sales Agents

Typical job duties performed with this occupation include:

TASK DUTIES
Write sales outlines for use by staff.
Write copy as part of layout.
Recommend appropriate sizes and formats for advertising, depending on medium being used.
Provide clients with estimates of the costs of advertising products or services.
Process all correspondence and paperwork related to accounts.
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Maintain assigned account bases while developing new accounts.
Locate and contact potential clients to offer advertising services.
Inform customers of available options for advertisement artwork and provide samples.
Identify new advertising markets and propose products to serve them.
Gather all relevant material for bid processes and coordinate bidding and contract approval.
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Draw up contracts for advertising work and collect payments due.
Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
Deliver advertising or illustration proofs to customers for approval.
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Arrange for commercial taping sessions and accompany clients to sessions.
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*Note: Not all occupations will have a full list of Task Duties or associated programs

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Training for this occupational program or those in a similar family of programs can be located at the following postsecondary institutions in the State of Kansas. Please check with a program advisor at the postsecondary institution for more information on the particular focus of each program listed. Programs nearest the local area appear first. Click on the program to find more information.

INSTITUTION NAME	CITY	INSTITUTION TYPE	PROGRAM TITLE	AWARDS	HOURS
Kansas State University	Manhattan	Public	PROFESSIONAL STRATEGIC SELLING	Postsecondary award/certificate/diploma(< 1 academic year) - CERT	15
Kansas State University	Manhattan	Public	PROFESSIONAL STRATEGIC SELLING	Bachelor Degree - BS	120

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